My opinions on topics related to photography.

What is “healthy”?

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I just learned that KIND Snacks (the company that makes KIND Bars) came under attack by the FDA for its use of the word "healthy" on its labels. I find…

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Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…

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Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.

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The New Rules of "Success" aka 1 Reason Why It's Essential to Have a Professional Portrait.

As part of my never-ending quest for knowledge, growth and understanding success, I recently read the book The Go-Giver by Bob Burg and John David Mann which I heard about…

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