Case
Study

Uneeda Logo

Case
Study

Uneeda Logo

UNEEDA is a family-owned coated abrasives manufacturer, in business for over 50 years, with facilities in New York, New Jersey, North Carolina & Utah. Uneeda’s customers include major industrial manufacturers, independent woodworkers and other makers throughout North America. Our work together has been multi-faceted and has produced tangible business results. 

UNEEDA is a family-owned coated abrasives manufacturer, in business for over 50 years, with facilities in New York, New Jersey, North Carolina & Utah. Uneeda’s customers include major industrial manufacturers, independent woodworkers and other makers throughout North America. Our work together has been multi-faceted and has produced tangible business results. 

CONTENT
THAT
DELIVERS
RESULTS

Tangible Metrics Achieved

Over 500% Audience Growth on Instagram

Hundreds of Leads Converted on Website

Hundreds of Social Media Posts Created & Published

Steady and Growing Organic Website Traffic

CONTENT
THAT
DELIVERS
RESULTS

Tangible Metrics Achieved

Over 500% Audience Growth on Instagram

Hundreds of Leads Converted on Website

Hundreds of Social Media Posts Created & Published

Steady and Growing Organic Website Traffic

Key Projects

Product Launches

Throughout the course of working with Uneeda, we’ve completed a number of key product launches. These launches included redesigned landing pages, informative videos, the creation of corresponding social media content and some minor advertising campaigns. The videos below showcase the landing pages, each of which converted hundreds of leads.

My roles included creative direction, all product photography, all copywriting, and all videography, production and editing. A partner web agency handled implementation. Design was a collective effort between the whole creative team and web agency.

Library of Digital REsources

In addition to creating content for social media, I’ve been responsible for developing Uneeda’s content library of technical articles and videos.

Seen to the right is a sample of an e-book I wrote and designed, which is available as a PDF resource to download on the website.

Key Projects

Product Launches

Throughout the course of working with Uneeda, we’ve completed a number of key product launches. These launches included redesigned landing pages, informative videos, the creation of corresponding social media content and some minor advertising campaigns. The videos below showcase the landing pages, each of which converted hundreds of leads.

My roles included creative direction, all product photography, all copywriting, and all videography, production and editing. A partner web agency handled implementation. Design was a collective effort between the whole creative team and web agency.

Library of Digital REsources

In addition to creating content for social media, I’ve been responsible for developing Uneeda’s content library of technical articles and videos.

Seen to the right is a sample of an e-book I wrote and designed, which is available as a PDF resource to download on the website.

Content &
Strategy

Copywriting Icon

COPYWRITING

copywriting for web pages, advertising, collateral & social media focusing on education and solving problems for the customers and connecting, rather than simply selling

Social Media Icon

Social Media

planning, creating & executing content & social media strategy & develop relationships with key influencers and patners that foster brand awareness and audience growth

Positioning Icon

positioning

develop, research and write technical articles and e-book(s) for website to position brand as experts in the field, grow organic traffic, and create lifelong fans & customers

Content &
Strategy

Copywriting Icon

COPYWRITING

copywriting for web pages, advertising, collateral & social media focusing on education and solving problems for the customers and connecting, rather than simply selling

Social Media Icon

Social Media

planning, creating & executing content & social media strategy & develop relationships with key influencers and patners that foster brand awareness and audience growth

Positioning Icon

positioning

develop, research and write technical articles and e-book(s) for website to position brand as experts in the field, grow organic traffic, and create lifelong fans & customers

Photos that connect
& modernize the brand

Photos that connect
& modernize the brand

studio photo shoots that captured the products in a creative way and on white for e-commerce

on-location photo shoots capturing the products in action​ in real environments

behind the scenes in production, capturing the human element​ and story of the brand

Work Samples

Photography

Graphic
Design

promotional brochures

infographics

graphics for web and social media

multi-page e-book and PDF downloads

web page redesign and html e-mail mockups

Graphic
Design

Infographics

Promotional Graphics

Emails

Print & Digital Collateral

Video & Motion

Video & Motion

Product Promotions & Tutorials

Company Culture & More

Social Media Montages & Promos

Product Promotions & Tutorials

Company Culture & More

Social Media Montages & Promos

Social Media Animations & Motion Graphics

Graphic Design

ST3 Kickboxing

Like what you see here?

This page represents a mere sampling of some projects I’ve done with Uneeda Enterprizes, from product photography, to informational and promotional videos, in-depth technical articles, documenting company culture, content strategy, animation/motion graphics and more. 

Interested to see how digital media can grow your brand or how I can help your team?

Simply fill out the form to connect with me further and discuss your goals, challenges and needs.