Case
Study
Case
Study
UNEEDA is a family-owned coated abrasives manufacturer, in business for over 50 years, with facilities in New York, New Jersey, North Carolina & Utah. Uneeda’s customers include major industrial manufacturers, independent woodworkers and other makers throughout North America. Our work together has been multi-faceted and has produced tangible business results.Â
UNEEDA is a family-owned coated abrasives manufacturer, in business for over 50 years, with facilities in New York, New Jersey, North Carolina & Utah. Uneeda’s customers include major industrial manufacturers, independent woodworkers and other makers throughout North America. Our work together has been multi-faceted and has produced tangible business results.Â
CONTENT
THAT
DELIVERS
RESULTS
Tangible Metrics Achieved
Over 500% Audience Growth on Instagram
Hundreds of Leads Converted on Website
Hundreds of Social Media Posts Created & Published
Steady and Growing Organic Website Traffic
CONTENT
THAT
DELIVERS
RESULTS
Tangible Metrics Achieved
Over 500% Audience Growth on Instagram
Hundreds of Leads Converted on Website
Hundreds of Social Media Posts Created & Published
Steady and Growing Organic Website Traffic
“Caylena has been an asset to our marketing team. She is extremely talented and creative and has helped bring our marketing to the next level. She is a hard worker and someone that can be relied on to get the job done both on time and beyond expectations. I highly recommend her.”
–Bruce Fuchs, President, Uneeda
Key Projects
Product Launches
Throughout the course of working with Uneeda, we’ve completed a number of key product launches. These launches included redesigned landing pages, informative videos, the creation of corresponding social media content and some minor advertising campaigns. The videos below showcase the landing pages, each of which converted hundreds of leads.
My roles included creative direction, all product photography, all copywriting, and all videography, production and editing. A partner web agency handled implementation. Design was a collective effort between the whole creative team and web agency.
Library of Digital REsources
In addition to creating content for social media, I’ve been responsible for developing Uneeda’s content library of technical articles and videos.
Seen to the right is a sample of an e-book I wrote and designed, which is available as a PDF resource to download on the website.
Key Projects
Product Launches
Throughout the course of working with Uneeda, we’ve completed a number of key product launches. These launches included redesigned landing pages, informative videos, the creation of corresponding social media content and some minor advertising campaigns. The videos below showcase the landing pages, each of which converted hundreds of leads.
My roles included creative direction, all product photography, all copywriting, and all videography, production and editing. A partner web agency handled implementation. Design was a collective effort between the whole creative team and web agency.
Library of Digital REsources
In addition to creating content for social media, I’ve been responsible for developing Uneeda’s content library of technical articles and videos.
Seen to the right is a sample of an e-book I wrote and designed, which is available as a PDF resource to download on the website.
Content &
Strategy
COPYWRITING
copywriting for web pages, advertising, collateral & social media focusing on education and solving problems for the customers and connecting, rather than simply selling
Social Media
planning, creating & executing content & social media strategy & develop relationships with key influencers and patners that foster brand awareness and audience growth
positioning
develop, research and write technical articles and e-book(s) for website to position brand as experts in the field, grow organic traffic, and create lifelong fans & customers
Content &
Strategy
COPYWRITING
copywriting for web pages, advertising, collateral & social media focusing on education and solving problems for the customers and connecting, rather than simply selling
Social Media
planning, creating & executing content & social media strategy & develop relationships with key influencers and patners that foster brand awareness and audience growth
positioning
develop, research and write technical articles and e-book(s) for website to position brand as experts in the field, grow organic traffic, and create lifelong fans & customers
Photos that connect
& modernize the brand
Photos that connect
& modernize the brand
studio photo shoots that captured the products in a creative way and on white for e-commerce
on-location photo shoots capturing the products in action​ in real environments
behind the scenes in production, capturing the human element​ and story of the brand
Previous
Next
Work Samples
Photography
Previous
Next
Graphic
Design
promotional brochures
infographics
graphics for web and social media
multi-page e-book and PDF downloads
web page redesign and html e-mail mockups
Infographics
Promotional Graphics
Email
Print & Digital Collateral
Graphic
Design
Infographics
Promotional Graphics
Emails
Print & Digital Collateral
Video & Motion
Video & Motion
Product Promotions & Tutorials
Company Culture & More
Social Media Montages & Promos
Product Promotions & Tutorials
Company Culture & More
Social Media Montages & Promos
Social Media Animations & Motion Graphics
Like what you see here?
This page represents a mere sampling of some projects I’ve done with Uneeda Enterprizes, from product photography, to informational and promotional videos, in-depth technical articles, documenting company culture, content strategy, animation/motion graphics and more.
Interested to see how digital media can grow your brand or how I can help your team?
Simply fill out the form to connect with me further and discuss your goals, challenges and needs.