In Defense of Marketing… For Small Businesses and Mom & Pops
It's hard to believe how many of restaurateurs, small business owners and solo entrepreneurs have told me that they: • "don't do marketing" • "don't have a website, and don't…
Back to Basics 3b: How to Capture and Engage Your Prospects
In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.
Back to Basics – Part 2a: Marketing's Nuanced Roles in the "Sales Process" – Lead Generation
The Conundrum Are you in business? If so, have you ever experienced the following conundrum? Your main piece of equipment is on its way out, on the verge of dying; for…