This collection of articles is meant to serve small business owners, entrepreneurs and marketing folk with ideas, insights, stories and tips to help demystify branding, marketing, sales, and advertising. It will hopefully help you understand what these things are, how to do them, why do them and how photography can be a strategic asset in these practices. The vision is to help you really “get” it and then implement the ideas and strategies I discuss, so you can actually increase engagement and sales. Who doesn’t love more sales?!

Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.

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