How much is it for "just a simple headshot"?
"Hi there. I just need a simple headshot for [my website / social media / a new job / insert singular other important reason]. Your website came up on Google for…
This collection of articles is meant to serve small business owners, entrepreneurs and marketing folk with ideas, insights, stories and tips to help demystify branding, marketing, sales, and advertising. It will hopefully help you understand what these things are, how to do them, why do them and how photography can be a strategic asset in these practices. The vision is to help you really “get” it and then implement the ideas and strategies I discuss, so you can actually increase engagement and sales. Who doesn’t love more sales?!
Client Photo Side By Side Comparison: Product Photos
This is a client's actual before/after comparison photo. They sent me this photo from their website, that they actually were using. The bottom is ours from a shoot we did…
Caylena featured on Small Food Business Podcast
I was recently interviewed about marketing and photography for small businesses on the Small Food Business Podcast. Check it out here.
Want to improve your DIY food photography? First step: Put down your phone.
Are you trying to grow your business or brand with social media and food porn? Are you one of the millions of people who post food photos on the Internet?…
Working with a Food Stylist, Conceptual and in Restaurants
I often get asked, "Why do we need a food stylist?" A food stylist is to food photography, what a model, fashion designer, makeup artist and/or hairstylist is to fashion…
In Defense of Marketing… For Small Businesses and Mom & Pops
It's hard to believe how many of restaurateurs, small business owners and solo entrepreneurs have told me that they: • "don't do marketing" • "don't have a website, and don't…
Caylena Interviewed on Food Marketing Podcast!
Earlier this month, I had the privilege of being interviewed on the Food Marketing Podcast. I spoke with the host, Marc, about various topics related to marketing and growing my…
10 Strategies to Optimize Restaurant Week Participation & Grow Your Empire
Participating in Restaurant Week? Read this post for 10 strategies to optimize your performance and ROI.
Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.
For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…
Back to Basics 3b: How to Capture and Engage Your Prospects
In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.