Free Consults/Mentoring at the Orange County Accelerator
Excited to announce that I will be a mentor at this year's Business Bootcamp, hosted by the Orange County Accelerator. I'll be offering free consults/sessions all day on both days…
Photo Shoot at One EPIC Place!!
On Saturday I worked with the lovely folks at One Epic Place in New Paltz to do a commercial branding/advertising shoot capturing the vibe of their new Business Hub, as…
PAFII Episode 19: Richard Romano, Restaurateur and owner of Screamin Onionz!
About Richard Romano Richard Romano is a restaurateur and founder of Aha American Health Appetite LLC, with years of experience opening and running restaurants in Manhattan NY. After losing…
PAFII Episode 14: Ashley Moulton, Founder, Nomster Chef
About Ashley Moulton Ashley Moulton is a NYC-based tech entrepreneur working on Nomster Chef. She has worked in kids’ educational media for 8 years: on a preschool TV show on Nickelodeon…
Caylena featured on Small Food Business Podcast
I was recently interviewed about marketing and photography for small businesses on the Small Food Business Podcast. Check it out here.
PAFII Episode 1: Kathy Prizzia, Executive Director, New Paltz Regional Chamber of Commerce
Welcome to the first episode of the new podcast "Put a Fork In It!" Thanks for giving me a listen. On the podcast, I will be featuring guests that will…
In Defense of Marketing… For Small Businesses and Mom & Pops
It's hard to believe how many of restaurateurs, small business owners and solo entrepreneurs have told me that they: • "don't do marketing" • "don't have a website, and don't…
10 Strategies to Optimize Restaurant Week Participation & Grow Your Empire
Participating in Restaurant Week? Read this post for 10 strategies to optimize your performance and ROI.
Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.
For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…
Back to Basics 3b: How to Capture and Engage Your Prospects
In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.