Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…

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Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.

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