Put a Fork In It!
Put a Fork In It!
PAFII Episode 14: Ashley Moulton, Founder, Nomster Chef

About Ashley Moulton

Ashley Moulton, founder of Nomster ChefAshley Moulton is a NYC-based tech entrepreneur working on Nomster Chef.

She has worked in kids’ educational media for 8 years: on a preschool TV show on Nickelodeon called “Team Umizoomi” and on apps at YouTube Kids and PlaySquare. She is a 2015 graduate of the Stanford Graduate School of Education’s “Learning, Design, and Technology” program. Nomster Chef was developed as Ashley’s master’s program project at Stanford, and recently completed a fellowship in the University of Pennsylvania’s Education School’s Education Design Studio EdTech incubator. She’s been an avid home cook and foodie ever since moving to New York City opened her eyes to the wonders of food, and hopes to share this love with as many kids as possible!


Get in touch with Ashley: Email

About Nomster Chef

Nomster Chef is on a mission to raise a healthier generation of kids and a happier generation of parents by helping families cook together. Nomster Chef is a digital library of step-by-step illustrated recipes led by the friendly Nomster Monster character, and is designed to help kids age 2-12 feel like expert chefs. Cooking with Nomster Chef is the ultimate parenting hack: meal prep, family bonding, a healthy habit, and an educational experience all in one. Nomster Chef: Making mealtime family fun time.

Learn more about Nomster: Facebook | Instagram | Twitter | Pinterest

Nomster Chef Kickstarter: Learn More/Donate at the NomsterChef Kickstarter page

“10 Jedi mind tricks to encourage your child to eat healthy food” E-mail Series: Sign up


Our Conversation

Ashley is our first repeat guest! We follow up with her on her entrepreneurial journey. Check out her first episode here (our second published show!) I definitely recommend listening to that first, for context, though it’s not absolutely necessary.

This was a great, wide-reaching conversation. We catch up on where Ashley is at in developing Nomster Chef. This is a great episode for new entrepreneurs, or folks thinking about starting up a project, read: future business idea. Our conversation covers what it’s like in a pre-launch phase, how she’s been working on everything from prototypes, to building an audience, growing her content, presenting to investors… all while not having a launched product, customers or revenue.

In our conversation, we discuss:

  • Her experience going through the Pennsylvania’s Education School’s Education Design Studio EdTech incubator
  • What she learned about presenting to investors
  • Why she wasn’t funded from that presentation
  • How she tested and learned about Facebook Advertising
  • Her experience with organic growth on Instagram
  • Her soon to launch Kickstarter Campaign
  • How she was able to get the help of interns
  • Her views on health
  • And so much more!

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