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Read more about the article Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

  • Post author:Caylena
  • Post published:October 28, 2015
  • Post category:OpEd/Resources
  • Post comments:1 Comment

For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…

Continue ReadingBack to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

(Back to Basics // Part 3a) Lead Nurturing a.k.a. Dating, Business-style

  • Post author:Caylena
  • Post published:August 26, 2015
  • Post category:OpEd/Resources
  • Post comments:1 Comment

Whether you're single, married or dating... if you're growing a brand or business... you, my dear friend, are on the dating scene. "What... what?" You might be thinking. That's right. You are…

Continue Reading(Back to Basics // Part 3a) Lead Nurturing a.k.a. Dating, Business-style

Getting Back to Basics – Part 1 – Why Marketing isn't a One-Time Affair

  • Post author:Caylena
  • Post published:May 27, 2015
  • Post category:Resources
  • Post comments:4 Comments

I’ve noticed a problem. But, rather than complain about it, I hope to be part of the solution. And don’t worry – I’m guilty of it too. But I’m trying…

Continue ReadingGetting Back to Basics – Part 1 – Why Marketing isn't a One-Time Affair

Yes, I'm a Sales Person. And I'm owning it.

  • Post author:Caylena
  • Post published:August 29, 2014
  • Post category:OpEd
  • Post comments:0 Comments

Fun fact: When I first decided I wanted to be a photographer, no one ever told me that that really meant being a business owner, which really means being able…

Continue ReadingYes, I'm a Sales Person. And I'm owning it.
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  • Galleries
    • Food Photography
    • Beverage Photography
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    • Writing Samples
  • Case Studies & Published Work
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    • ST3 Kickboxing / Shira Reback
    • One Epic Place
    • Quantious
    • Tearsheets and Published
  • Personal Work
    • The Sugar Project
    • Fruits & Vegetables
    • The Color Project
    • 365 Project: A drawing a day for a year
    • Newburgh Project
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