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Read more about the article Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

  • Post author:Caylena
  • Post published:October 28, 2015
  • Post category:OpEd/Resources
  • Post comments:1 Comment

For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…

Continue ReadingBack to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.

(Back to Basics // Part 3a) Lead Nurturing a.k.a. Dating, Business-style

  • Post author:Caylena
  • Post published:August 26, 2015
  • Post category:OpEd/Resources
  • Post comments:1 Comment

Whether you're single, married or dating... if you're growing a brand or business... you, my dear friend, are on the dating scene. "What... what?" You might be thinking. That's right. You are…

Continue Reading(Back to Basics // Part 3a) Lead Nurturing a.k.a. Dating, Business-style

Getting Back to Basics – Part 1 – Why Marketing isn't a One-Time Affair

  • Post author:Caylena
  • Post published:May 27, 2015
  • Post category:Resources
  • Post comments:4 Comments

I’ve noticed a problem. But, rather than complain about it, I hope to be part of the solution. And don’t worry – I’m guilty of it too. But I’m trying…

Continue ReadingGetting Back to Basics – Part 1 – Why Marketing isn't a One-Time Affair

Yes, I'm a Sales Person. And I'm owning it.

  • Post author:Caylena
  • Post published:August 29, 2014
  • Post category:OpEd
  • Post comments:0 Comments

Fun fact: When I first decided I wanted to be a photographer, no one ever told me that that really meant being a business owner, which really means being able…

Continue ReadingYes, I'm a Sales Person. And I'm owning it.
Copyright 2026 - Caylena Cahill
  • My Work
    • Portfolios By Skill
      • Commercial & Editorial Photography Portfolio
        • Food Photography
        • Beverage Photography
        • Portraiture
      • Graphic Design
      • Writing Samples
      • Translation: French to English Excerpts
    • Client & Published Work
    • Personal Projects
  • Buy Art
  • About
  • Work With Me
  • Contact
  • Blog
  • Podcast
  • Clients