PAFII Episode 10: Chris Short, Digital Marketing and Video Production Strategist, DragonSearch

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About Chris Short This episode features Chris Short, the Digital Marketing and Video Specialist for DragonSearch in Kingston, NY. He utilizes his experience in traditional video and streaming production to…

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PAFII Episode 7: Filomena Fanelli, Founder & CEO of Impact PR & Communications

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Impact PR founder Filomena Fanelli and PAFII host/CC Photo & Media founder Caylena Cahill discuss Filomena's rapid business growth, how small businesses can employ simple pr tactics to grow their influence and what it takes to be successful.

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Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps - with examples - of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities.

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5 Tips for More Effective Web Marketing For Restaurant Owners

As part of a project I’ve been working on recently I’ve searched for literally hundreds of restaurant websites – often to no avail – in order to compile a database of basic information.  My futile efforts are not due to a lack of successful searching, but rather to a serious failure among food establishment owners to adapt to a digital world. One person’s opinion on restaurant websites can be seen through humor in this comic that I saw a few months ago on The Oatmeal, which keeps coming to mind as I progress through this frustrating task.  So instead of complain or draw a satirical web-comic, I thought I would help you restaurant owners out and offer some tips to help get up to speed.
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