25: Donna Williams, founder of Field Goods
About Donna Williams Donna Williams is the founder of Field Goods, a service that delivers small farm produce and artisan products to consumers at their workplace, schools and community locations.…
Photo Shoot at One EPIC Place!!
On Saturday I worked with the lovely folks at One Epic Place in New Paltz to do a commercial branding/advertising shoot capturing the vibe of their new Business Hub, as…
PAFII Episode 19: Richard Romano, Restaurateur and owner of Screamin Onionz!
About Richard Romano Richard Romano is a restaurateur and founder of Aha American Health Appetite LLC, with years of experience opening and running restaurants in Manhattan NY. After losing…
PAFII Episode 10: Chris Short, Digital Marketing and Video Production Strategist, DragonSearch
About Chris Short This episode features Chris Short, the Digital Marketing and Video Specialist for DragonSearch in Kingston, NY. He utilizes his experience in traditional video and streaming production to…
PAFII Episode 7: Filomena Fanelli, Founder & CEO of Impact PR & Communications
Impact PR founder Filomena Fanelli and PAFII host/CC Photo & Media founder Caylena Cahill discuss Filomena's rapid business growth, how small businesses can employ simple pr tactics to grow their influence and what it takes to be successful.
PAFII Episode 1: Kathy Prizzia, Executive Director, New Paltz Regional Chamber of Commerce
Welcome to the first episode of the new podcast "Put a Fork In It!" Thanks for giving me a listen. On the podcast, I will be featuring guests that will…
In Defense of Marketing… For Small Businesses and Mom & Pops
It's hard to believe how many of restaurateurs, small business owners and solo entrepreneurs have told me that they: • "don't do marketing" • "don't have a website, and don't…
Back to Basics – Part 4 // Sales Conversion: Not your typical "5 steps to more sales" post.
For the last handful of months we've been discussing marketing as a function of the conventional "sales process" - starting with lead generation, lead capture and lead nurturing. As per…
(Back to Basics // Part 3a) Lead Nurturing a.k.a. Dating, Business-style
Whether you're single, married or dating... if you're growing a brand or business... you, my dear friend, are on the dating scene. "What... what?" You might be thinking. That's right. You are…
Back to Basics: 2b – Are Your Photos Helping or Hurting Your Lead Generation?
Last month we got deep into the concept of lead generation and how it relates to marketing and sales. (If you missed it, you can check out the post here.)…